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Notes from the build

Practical writing on conversational creatives, governed AI agents, and ad tech — by the team shipping it, not observing it.

Legate Ads™July 13, 2026

Conversational ads: display is about to answer back

What talking display ads are, how they traffic in Google Ad Manager as standard creatives, what a governed brand agent is — and why the economics finally work.

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Reading is slower than talking

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